CLAT Gurukul – Best CLAT Coaching Institute for Online & Offline Prep

Learn Performance Marketing: The New-Age
Data-Driven Advanced Digital Marketing

Become a data-driven marketer in 10 weeks by learning strategies our
mentors have used in ads spend of over 1000+ crores.

Who is this program for?

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Mid-level Digital Marketing & Performance Marketing Professionals

Who wants to be part of a growing community of some of the best minds in the industry

Course Content Curated by

Deepan Siddhu

Director - Demand generation at Saas Labs

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I’ve helped include: Amazon, Dell, AirAsia, Webenza

Deepan Siddhu

Director - Demand generation at Saas Labs

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I’ve helped include: Amazon, Dell, AirAsia, Webenza

Deepan Siddhu

Director - Demand generation at Saas Labs

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I’ve helped include: Amazon, Dell, AirAsia, Webenza

I’ve crafted hundreds of sales strategies for APAC’s traditional advertisers to turn them into strong digital marketers. While working on many Gen Z brands, I realised the power of short-form-video and led with YouTube Shorts. 

Supercharging brands is about right media distribution with relevant audiences. In creating path for revenue growth, I launched Google ConnectedTV offerings to advertisers all over APAC in form of hackathons to drive incremental sales growth.  In our course, you will get to learn technical details behind building funnels, while creating right hooks to engage & grow revenue. 

Deepan Siddhu

Director - Demand generation at Saas Labs

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I’ve helped include: Amazon, Dell, AirAsia, Webenza

I’ve crafted hundreds of sales strategies for APAC’s traditional advertisers to turn them into strong digital marketers. While working on many Gen Z brands, I realised the power of short-form-video and led with YouTube Shorts. 

Supercharging brands is about right media distribution with relevant audiences. In creating path for revenue growth, I launched Google ConnectedTV offerings to advertisers all over APAC in form of hackathons to drive incremental sales growth.  In our course, you will get to learn technical details behind building funnels, while creating right hooks to engage & grow revenue. 

Also, Access to Masterclasses from Industry Experts like

Larry Kim

Founder

Larry Kim

Founder

Larry Kim

Founder

Larry Kim

Founder

Larry Kim

Founder

Larry Kim

Founder

Larry Kim

Founder

Larry Kim

Founder

Larry Kim

Founder

WEEK 1

  • Setting marketing objectives
  • Market & Competitor Research 
  • Understanding the marketing funnel & customer journey
  • Identifying target audience segments
  • Creating a Buyer Persona
  • Developing a value proposition
  • Deep dive into important terms & metrics in digital marketing
  • Understanding Media- Paid, Shared, Owned, and, Earned
  • Overview of digital marketing channels – Inorganic and Organic
  • Choosing the right channel mix for your business
  • Case studies of each channel

WEEK 2-3

  • Understanding SEO & Google updates
  • SEO Myths & Proactive SEO
  • Ranking Analysis
  • Content Optimisation for SEO
  • Introduction to Technical SEO
  • Off-Page SEO
  • Link building fundamentals
  • Internal Linking
  • Backlink Analysis
  • Link Building Techniques
  • URL removal
  • SEO mistakes and staying updated Common SEO Mistakes
  • Manual Actions & Google Penalties
  • Stay updated with SEO
  • Using Al with SEO Keyword Research with Al
  • Content Structure with Al
  • Title & Meta Description with Al

WEEK 4-5

  • Fundamentals of Social Media Marketing
  • Company wise content strategy – B2C vs B2B
  • Channel-wise content strategy
  • Content Marketing using Al-Idea generation, content creation & automation
  • Understanding the algorithms of different channels
  • Metrics for Social Media Marketing
  • Case studies from some B2C brands
  • Content formats on social media
    • Marketing on YouTube
    • Marketing on Linkedin
    • Marketing on Instagram
    • Marketing on Twitter

WEEK 6-7

  • Crafting attention-grabbing headlines and subheadings
  • Writing clear and persuasive copy that communicates value propositions
  • Utilizing persuasive language and storytelling techniques
  • Optimising copy based on different elements-time/audience
  • Setting goals and objectives of Landing Page
  • Aligning landing page goals with overall campaign objectives
  • Optimizing page navigation and structure for ease of use
  • Framework for ideal LP/Elements of ideal LP
  • Analyzing and optimizing ad visuals, headlines, and copywriting
  • Testing and iterating ad variations to improve performance
  • Utilizing compelling and attention-grabbing creative elements
  • How to set up briefs for designers and freelancers
  • How to build Brand guidelines

WEEK 8-9

  • Setting up Google Webmaster Tool
  • Understanding Campaign types and structure
  • Exploring different keyword match types and their impact
  • Types of Search Ads
  • Crafting compelling ad headlines and descriptions
  • Understanding bidding options and strategies for maximum ROI
  • Creating search campaign structure from scratch
  • Campaign tracking and performance management
  • Exploring various types of Audiences in Google Ads
  • The Art of Display & Discovery Advertising
  • Mastering Video Advertising on YouTube
  • UAC Campaigns: Unleash the Power of Automation for Explosive Growth
  • Campaign performance management with data-driven decision making

WEEK 10-11

  • Overview of Facebook Ads
  • Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
  • Exploring various types of Audiences in Facebook Ads Manager
  • Bid Strategies, CBO VS ABO and FB Funnel
  • Understanding all the ad platforms and placements
  • Types of Facebook Ads (Static, Carousel, Video, etc)
  • Setting up your Facebook Ad Account for Scale & Success
  • Learn to determine ROAS accurately
  • Dashboard ROAS VS Realized ROAS
  • Campaign Performance analysis and optimization
  • Ad automation – RevealBot/Madgicx
  • Automation Possibilities, Martech Stacks
  • Rule Automation, Creative Automation Platforms
  • Email Automation, Omni-Channel Messaging + Tools

WEEK 12

  • Types of LinkedIn Ads
  • Setting up ad accounts, billing, and payment options
  • Understanding LinkedIn demographics and audience targeting options
  • Using LinkedIn Audience Insights to research your target audience
  • Building custom audiences with LinkedIn Lead Gen Forms
  • Understanding Linkedin Ads analytics and metrics
  • Using LinkedIn Ads Manager to track performance
  • Best practices for analyzing and improving campaign performance
  • Using Linkedin conversion tracking
  • Utilizing Linkedin retargeting and lookalike audiences
  • Leveraging Linkedin’s ad targeting options
  • Ad Network-Programmatic
  • Alternative Ad Networks – Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, Omni
  • Step into the world of targeted Apple Search Ads
  • Master the Art of Optimizing Amazon Ads
  • Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
  • Quora Ads: Learn to drive traffic, generate leads, and build brand authority

WEEK 13

  • Conversion tracking importance
  • Cookies FLOC Campaign Builder
  • Reading Analytics & User Life Cycle Events
  • GA4 Dashboard Reporting & Funnel Path Analysis
  • Segment Overlap Cohort & User Lifetime
  • Reading Attribution Projects In Google Analytics Setting
  • Google Analytics For Your Website (Blogger WordPress, Custom)
  • Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
  • Understanding Conversion Events Theory Implement Different Events (B2b) In GA
  • Setting Events B2C Google Analytics Custom Report Dashboard
  • GTM Implementation Theory+ E-Com Tracking
  • User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
  • Mobile App Conversion Tracking
  • Segment Essentials
  • Matomo-Web Analytics Tool Demo

WEEK 14-15

  • Understanding conversions and the fundamentals of CRO
  • The CRO Process- Observe, Ideate, Test, Deploy
  • Deep dive into each of the components of the CRO Process
  • Observe-Heuristic analysis, Quantitative data, Qualitative data
  • Ideate-Idea, Hypothesis, Prontization
  • Test-Delivery, Measurement
  • Deploy-Decision making, Statistics, Shipment
  • Best practices
  • CRO Checklist (bonus: free download)

WEEK 16

  • Fundamentals of Media Planning
  • Understanding media objectives and strategy
  • Media mix decision Traditional vs Digital
  • Budget allocation across different channels
  • Media buying Direct, Programmatic, Real-Time Bidding
  • Media scheduling
  • Media Evaluation Metrics & KPIs
  • Understanding Ad frauds and brand safety
  • Case studies and real-life media planning scenarios

WEEK 17

  • Introduction to Data Visualisation and its Techniques
  • Types of Charts/Representations
  • Data Studio – Introductions, Building Blocks, Data Sources
  • Types of Data Connectors
  • Pull data via multiple filters
  • Live Case Work – Preparing a live dashboard with a real-time problem statement

WEEK 18

  • Why Attribution Is Needed?
  • View Through & Click Through
  • What Questions Can MTA Answer?
  • Last Touch, First Touch, Linear, Time Decay, Position-Based, U-Shaped, V-Shaped Attribution
  • How To Make Google Analytics Attribution Project?
  • How To Interpret The Data In GA?
  • Designing A Custom Attribution Model For Your Business In GA (B2B & B2C)
  • Attribution Algorithms – What Goes Into Budding An Attribution Tool?

WEEK 19

  • Why is Email Marketing important?
  • Who are the big players winning it?
  • Email Marketing Best Practices
  • Top 10 Tips to Keep in Mind to Leverage More from Email Marketing
  • Key Metrics to Focus on for Email Marketing
  • WhatsApp Marketing and its Journey so far
  • Why is WhatsApp Marketing a double-edged sword?
  • 10 Things you should know before trying out WA Marketing
  • Metrics and Consumer Journey Crafting via Email and WA marketing in blend
  • Live Case Study solve – Dashboard walkthrough via one platform

WEEK 20-24

  • Apply the learnings from the program and build an end-to-end digital marketing strategy for a brand
  • Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
  • Mock Interviews
  • Job search tools and methods to get hunted
  • Tips to reach out through LinkedIn & other online portals
  • How recruiters look at your candidature
  • Salary expectation & negotiation
  • Reasons why companies hire you & ways in which you can add value
  • Understand what it takes to grow in a career

Hear it from our learners

Mandar Sonavane

In the company I am currently working, a lot of things like the GA, GTM, FB pixels and Microsoft Clarity were either not set up, or not set up properly. This course taught me all these things which helped me create an immediate impact at my new organization.

Priya Sharma

I Started my own blog after going through this course. Learnt how to position, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Gained a good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising models.

Mandar V. Deo

It helped me to gain more insights on digital marketing. The real life used cases and lessons provided by Deepan and Ashwin are very much applicable for my projects as well - which I’m applying

How does this program work?

Weekly Live Q&A and Guest Sessions

For expert insights and answers to all your questions

Weekly Live Q&A and Guest Sessions

For expert insights and answers to all your questions

Weekly Live Q&A and Guest Sessions

For expert insights and answers to all your questions

Weekly Live Q&A and Guest Sessions

For expert insights and answers to all your questions

A Quick snapshot of
your journey

Ready To Become an In-Demand Digital Marketer?

Early Bird Offer ✨

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Access to Content and Projects:

₹106,200/-

Frequently Asked Questions

CLAT Gurukul is a premier coaching institute catering to the needs of students preparing for various law entrance exams such as CLAT, AILET, MHCET, and others. We provide comprehensive coaching programs, study materials, mock tests, and personalized guidance to help students achieve their goals.

CLAT Gurukul is renowned for its excellence in coaching and has earned a reputation as one of the best coaching centres for CLAT preparation. Our experienced faculty, rigorous curriculum, and proven track record of success make us a top choice for aspiring law students.

CLAT Gurukul has established coaching centres in key cities such as Patna, Jhansi, and Sikar, offering both offline and online classroom programs. These centres provide students with access to expert faculty and a conducive learning environment.

CLAT Gurukul's offline classroom programs offer students the opportunity for face-to-face interaction with faculty members, peer learning, structured study sessions, and regular doubt-clearing sessions, ensuring a holistic approach to exam preparation.

CLAT Gurukul's online classroom programs provide students with the flexibility to attend classes from the comfort of their homes. These programs feature live interactive sessions, recorded lectures, study materials, mock tests, and personalized mentorship, making them ideal for distance learners.

CLAT Gurukul prepares students for a wide range of law entrance exams, including CLAT (Common Law Admission Test), AILET (All India Law Entrance Test), MHCET (Maharashtra Common Entrance Test), and other state-level and university-level exams.

Mock tests are an integral part of CLAT Gurukul's preparation strategy. We conduct regular mock tests to assess students' progress, familiarize them with exam patterns, and help them refine their exam-taking strategies.

Yes, CLAT Gurukul offers personalized guidance to students through mentorship programs, one-on-one counselling sessions, and individualized study plans. Our faculty members provide tailored support to address students' strengths and weaknesses.

You can enroll in CLAT Gurukul's coaching programs by visiting our website www.CLATGurukul.com and selecting the desired course and mode of study (offline or online). Once enrolled, you will gain access to our comprehensive study materials and expert guidance.

For more information or assistance, please visit our website or contact our support team. We are dedicated to helping you succeed in CLAT and other law entrance exams, and we're here to support you every step of the way.

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